Careers+in+Psychology

Article 1 : Forensic Psychologist in FBI
====**Summary: Basically, this article mentions an actual individual who is currently a foresic psychologist working for the FBI in its behavior science unit (BSU). He has a Ph.D n Psychology. He trianing includes segments include threat assessment, perceptions of the officer and of the offender in the use of deadly force encounters, and sensory distortions involved in critical incidents. But after the 9/11 attacks he has ben focusing on the investigation of terrorism. Apart from that, his main goal is to use psychology and its theories to describe the crime. **====

**Article 2: Market Research Consultant**

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**Summary** : As a pschologolist, Kraus works like any other psychologist would, doing researching, analyze date, conduct experiments however, the only difference is he isnt dealing with theories but rateher helping businesses use psychology to makrket their products. Such as what attracts the audience, what is suitable for a certain group of people.How does satisfaction relate to behavioral outcomes such as spending and loyalty? How can new products and services be designed to be maximally appealing? Who are the most valuable customers? How will brand equity and corporate image be affected by new offerings or partnerships? Thus, their basic goal to is market a product which would appeal to the audience and in order to do so, they would need psychology to understand what people enjoy watching/ doing. =====

Article 3:

